Richard is a highly experienced digital entrepreneur and retail professional, possessing a blend of blue-chip corporate credentials allied to a proven entrepreneurial focus and drive for results.

Richard started his professional career at J Sainsbury and quickly rose through the commercial ranks to ultimately head up the £700m soft drink category, leading commercial negotiations with the major global brands. During his time at Sainsburys, Richard was also seconded to Shaws Supermarkets, in New England, following the acquisition of Star Market and was charged with maintaining trading performance during and following the period of integration.