Identify

We help identify market opportunities.

Market Insight

We bring tools and networks to the task of building deep insight about the markets you’re seeking to understand.

• Market assessment
  We secure insights from outside your organisation and use tools to clearly map opportunities
• Competitor analysis
  We draw a market map and assess the competitor landscape by tapping our network of key people within the relevant industries
• Trends
  We enable the discernment of trends as a strong foundation for generating market opportunities.

Generation

We help generate new ideas

• Digital immersion
  We bring teams up to speed on digital and yield deep insight regarding the implications of the changes and dynamics observed. We create an environment where it’s safe to admit you don’t know everything
• Opportunity generation
  We enable great ideas to be generated by using approaches that are both structured and flexible.
• Business modelling
  Modelling the business at the ideas identification stage includes high-level financial modelling as well as an initial assessment of marketing, sales, funding and partnering approaches

 

Prototype

We help you prototype to learn rapidly in the market.

Development

We support the development of a prototype for rapid customer feedback

Customer positioning
We bring clarity to the customers the prototype service is aiming to satisfy and we set benchmark measurements

Partnership planning
We enable creative thinking about which partners would be interested in the service and structure the engagement plan with them

Operational modelling
We support the modelling of the operational aspects of moving from prototype stage to launch including changes to process and resource planning implications

Alpha test

We rapidly move to an alpha test with real customers

• Agile alpha-test build
  We either work with existing in-house teams or find development partners to use build a working alpha version in an agile manner
Customer feedback
We manage the collection of customer feedback via traditional market research approaches and strongly believe in data analytics and A/B testing of prototypes wherever possible
• Partner prototyping
  We take the alpha version to partners and gather their feedback to assess future opportunity

 

Launch

We help you "take to market".

Launch planning

We plan key elements of the launch

• Marketing and sales plan
  We build a robust marketing and sales plan, thinking creatively about how to get more for less. We set clear targets.
• Operational processes
  We ensure that all the right processes are in place for launch.
• Interim management
  Providing interim management across all key functions enables a project to move rapidly from concept to launch.

Beta launch

We support the launch of the ‘beta’

• Beta product launch
  We enable the new product or service to be brought live to market with rigorous project management, cost management, marketing programmes and sales targets
• Customer engagement
  We ensure engagement with customers is tracked and customer service standards are high.
• Partner enablement
  We project manage partnership programmes so that distribution, talent and commercial benefits are realised as quickly as possible.

 

Nurture

We help grow the launched service, opening up further growth opportunities.

Scaling

We help an operation scale

• Marketing and sales investment
  We bring marketing and sales investment approaches that beat the competition in the battle for market share. This includes aggressively harnessing social media.
• Partnership development
  We scale the partnership programme in a cost effective manner
• Geographic expansion
  We plan and implement a geographic expansion plan that leverages partnerships, PR and distribution partners.

Future proofing

We help future proof

• Embed agile processes
  We train your team and co-develop processes that embed agile development approaches and attitudes
• Capability transfer
  We embed growth and innovation capabilities deep within your organisation culture
• Adjacent markets
  We look at adjacent markets to shore up a successful competitive position and as a source of inspiration for new growth